Current content-creating websites focus on the digital publication’s interests — usually based on what they are looking to sell for a third-party affiliate. They don’t fully understand the complexities of the Rio Grande Valley. At Rio Grande Valley RGV Content Hub, we listen to the people of the Rio Grande Valley and want to learn about the interests and information in demand.

For instance, Google searches that are related to vacations in the Rio Grande Valley tend to be dominated by large hospitality booking websites. The websites tend to provide biased information that isn’t truly helpful for choosing the best vacation choice that fits your needs. The big booking websites focus on maximizing the chance that the website visitor will book accommodation, rather than providing valuable information that informs without bias.